Policy 10/14/2009
Posted by rosshunter on October 13, 2009
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Ezra keep pondering this stuff, there’s a lot of potential there.
I’ve often wondered why the “soft” people let the “hard people take their language away from them, when marketing 101 says if the opposition hold the buzzwords, that’s where the battle is: you have to fight for the language itself, and steal the keywords from the enemy.
Witness: billions of dollars spent branding Coca Cola, and 7-up takes a free ride on that investment with the “un-cola”.
So, two forks to this: either take “strong” and demean it with qualifiers like “blindly” “rigidly” “scared” and such;
or, better, take their word “strong” and show how it applies to your position best, as in “strong caution,” “strong restraint,” “strong open-mindedness” – the playground is pretty large once you decide to be strong about your softness, and strike instead of wilt.
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